BRAND STORY
In 2000, in Singapore, a city full of fashion convergence, the designer Daniel founded the Mistgarb brand out of his love for women's fashion.Since childhood, Daniel has been deeply in love with fashion. He often lingered in art exhibitions and fashion shows, accumulating profound aesthetic knowledge. During a trip to the Lake District in the UK, the scene of a woman blending with the misty scenery inspired him. He was determined to incorporate the hazy and dynamic beauty into his designs, so he assembled a team and embarked on the journey of building the brand.Mistgarb closely adheres to the "mist" theme. It carefully selects lightweight and flowing fabrics, skillfully uses wrinkles, lace, and unique tailoring to create a dreamy clothing effect. The first collection made a successful debut at the Singapore Fashion Week in 2002. Since then, two new collections have been launched every year, integrating global trends with its own style. Stores have been opened in many places such as London and New York, winning the favor of women around the world.Today, Daniel leads the team to stick to the original intention. They actively cooperate with artists and environmental protection organizations, enabling Mistgarb clothing to carry the pursuit of fashion and help women show their unique charm.